Marketing Analyst, Demand Generation and Nurture (Fintech)

Location: Hybrid position based in the Austin, Texas office. Office attendance expectations will be confirmed by the Hiring Manager. The role requires 5–10% travel.

Salary: $93,500–$145,400 USD per year, with potential sales incentives where applicable. Bonus and equity may also be available.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Develop and execute B2B marketing operations strategies for customer acquisition, lead generation, and demand creation.
• Build demand generation, email, and lifecycle nurture campaigns across the customer journey.
• Define audience segments and coordinate technical integrations with advertising platforms and third-party systems.
• Optimize campaign performance, conversion funnels, customer segmentation, and lead assignment with regional marketing and sales teams.
• Measure campaign ROI and KPIs, build performance reports in marketing automation platforms, and turn data into actionable recommendations.
• Maintain feedback loops with global and regional sales and client-facing teams to improve lead follow-up, alignment, and campaign outcomes.

Requirements

• At least 2 years of work experience with a Bachelor's or advanced degree.
• Demonstrated experience creating and executing demand generation and lead generation campaigns.
• Strong analytical skills in user segmentation, conversion rate optimization, and funnel analysis.
• Strong writing, communication, influencing, and collaboration skills across marketing and sales contexts.
• Experience using AI-powered tools to accelerate analysis and support data-driven decision-making.
• Ability to work in a hybrid arrangement from the Austin, Texas office.

Nice to have

• Three or more years of experience with a Bachelor's degree, or more than two years with an advanced degree.
• Experience in B2B growth marketing or marketing operations, especially in financial services, payments, or fintech.
• Proficiency with marketing automation platforms such as Eloqua, Marketo, or Pardot.
• Working knowledge of CRM platforms and their marketing applications.

Culture & Benefits

• Full-time employment with opportunities to work on payments technology at global scale.
• Benefits may include medical, dental, and vision insurance; 401(k); FSA/HSA; life insurance; paid time off; and a wellness program.
• Work hours vary according to department needs.
• Office-based work environment with regular in-person collaboration.