Marketing Manager (AI)

Location: Cranbury, NJ, with a hybrid work schedule

Salary: $65,000–$75,000 per year, depending on qualifications, plus eligibility for an annual bonus or commission incentive.

Company

hirify.global operates media brands serving healthcare and managed care audiences, including the American Journal of Managed Care and Managed Healthcare Executive.

What you will do

• Lead audience development and B2B marketing strategy for AJMC and MHE.
• Build and execute integrated campaigns across email, newsletters, text subscriptions, paid digital and search, social, print, direct mail, and marketing partnerships.
• Grow, segment, and engage healthcare decision-makers while monitoring audience growth, engagement, deliverability, and retention.
• Develop lead generation and account-based marketing programs for pharmaceutical and biotechnology sponsors.
• Use AI tools to support audience research, campaign planning, copy development, lead scoring, and performance reporting while maintaining brand accuracy.
• Manage budgets, vendors, campaign reporting, cross-functional collaboration, and a team of direct reports.

Requirements

• 5 or more years of marketing experience, including audience development and B2B marketing.
• 2 or more years of people management experience.
• Hands-on experience with marketing automation, CRM, and email platforms.
• Strong analytical, writing, project management, and cross-functional communication skills.
• Active experience using AI tools such as Claude, ChatGPT, or Perplexity for marketing research, planning, content, and analysis.
• Ability to work in a hybrid schedule in Cranbury, New Jersey.

Nice to have

• Healthcare or managed care marketing experience.
• Experience improving audience growth, lead generation quality, or team output through AI-enhanced workflows.

Culture & Benefits

• Service-focused environment emphasizing innovation, integrity, respect, teamwork, and accountability.
• Medical and dental insurance through Cigna and vision coverage through VSP.
• 401(k) and Roth 401(k) plans with company match.
• FSA, HSA, dependent care FSA, and commuter benefits.
• Company-paid short- and long-term disability coverage, life insurance options, employee assistance, fertility benefits, and additional employee discounts.