Marketing Manager - Alpine & Protective, North America (Winter Sports)

Location: Ogden, Utah, United States; hybrid workplace type, with the role based at the North American headquarters and described as an on-site office role. Candidates must be based in Ogden or willing to relocate.

Company

hirify.global is a mountain sports brand within Amer Sports, developing and selling footwear, apparel, equipment, and other products for skiing, snowboarding, hiking, trail running, and related outdoor sports.

What you will do

• Build and own the North American marketing strategy for the Alpine and Protective categories across the United States and Canada.
• Manage the regional marketing budget, develop ROI models, track variances, and optimize campaign and event spending.
• Develop joint marketing plans for retail accounts and define in-store, omnichannel, visual merchandising, and retail training frameworks.
• Partner with product, sales, global brand, finance, e-commerce, retail, agency, and resort stakeholders to connect marketing activity with commercial growth.
• Lead market intelligence on winter sports trends, competitors, and consumer behavior and feed insights back to Global Brand HQ.
• Direct, mentor, and manage two Associate Marketing Managers while setting KPIs and ensuring operational accountability.

Requirements

• 5–7+ years of progressive marketing experience in consumer goods, outdoor, or action sports industries.
• Deep knowledge of the North American specialty ski retail, alpine ski, and freeride markets.
• Advanced data-driven decision-making and campaign performance tracking skills.
• Strong understanding of marketing financials, margins, inventory lifecycles, and retail sell-through metrics.
• At least 2 years of direct people-management experience and strong cross-functional communication skills.
• Bachelor’s degree in Business Administration, Marketing, Finance, or a relevant quantitative field.

Culture & Benefits

• Work with an internationally recognized mountain sports brand within Amer Sports.
• Collaborate with global brand teams and North American commercial, retail, and field organizations.
• Contribute to a company committed to outdoor sustainability and an inclusive environment.