Sr. Marketing Manager; Basketball and Ice Hockey

Location: Lincoln, Nebraska, United States; hybrid schedule with more days in-office than remote and priority for applicants within commuting distance

Base salary: $82,000–$137,000 USD annually

Company

hirify.global develops sports technology products that help coaches and athletes capture video, analyze data, share highlights, and improve performance.

What you will do

• Lead the marketing strategy and execution for elite basketball and ice hockey, including quarterly plans, KPIs, and integrated multichannel campaigns.
• Own the basketball and ice hockey marketing pod, coordinating campaign development, go-to-market execution, and cross-functional alignment.
• Partner with web, content, social, design, product marketing, Product Management, Customer Success, and Support teams on launches and feature rollouts.
• Manage external agencies with the Paid Media Manager and maintain alignment on strategy, insights, and performance expectations.
• Use customer research, product engagement data, and web analytics to optimize campaigns and report on CTR, CPL, CRO, and ROAS.
• Manage marketing budgets and resources to improve ROI across the channel mix.

Requirements

• 5–8 years of marketing experience and a bachelor's degree in Business, Marketing, Communications, or a related field.
• Strong knowledge of the elite basketball landscape and analytics, human performance, and player recruitment buyer personas.
• Proven B2B marketing experience with elite sports organizations, including demand generation and retention.
• Deep expertise in digital marketing channels, including SEO/SEM, PPC, email marketing and automation, and social media.
• Experience with web analytics applications such as Google Analytics, A/B testing, campaign optimization, and performance reporting.
• Strong autonomy, leadership, prioritization, and operational skills across a dual-sport remit.

Nice to have

• Knowledge of the elite ice hockey market and its buyer landscape.
• Experience managing external vendors as an extension of an internal marketing team.
• Experience in a SaaS environment.

Culture & Benefits

• Flexible vacation time, company-wide holidays, and a paid sabbatical every five years.
• Autonomy, an open and honest culture, and support for testing new ideas.
• Professional development resources and growth opportunities.
• Office and remote work support with the required technology and hardware.
• Medical, vision, dental, fertility, EAP, and Employee Resource Group benefits.
• 401(k) matching of up to 4% of employee contributions.