Staff Product Manager, Consumer Growth Loyalty (Fintech)

Location: Remote Canada. Remote-first work is available within the country of employment, with occasional in-person office work possible and an in-person onboarding experience for new hires.

Base pay in Canada: CAD 181,000–241,000 per year.

Company

Affirm provides transparent financial products that help people pay over time without hidden fees or surprises.

What you will do

• Own the vision, roadmap, hypotheses, success metrics, and multi-quarter sequencing for the consumer loyalty program.
• Launch rewards and tiers covering earn mechanics, member benefits, redemption, and customer-facing product surfaces.
• Build engagement loops using progress tracking, milestones, and personalized offers to increase repeat usage.
• Own program economics, including reward liability, merchant-funded offers, incentives, incremental GMV, and cost per member.
• Establish measurement through holdouts, incrementality testing, and long-term LTV analysis, then optimize earn and burn rates and tier thresholds.
• Partner with Risk, Credit, Legal, Compliance, Finance, Marketing, Card, Shopping, and Servicing while leading engineering and design pods.

Requirements

• 8+ years of Product Management experience with consumer mobile apps, fintech, or neobanks.
• Experience building or scaling loyalty, rewards, engagement, card rewards, points, tiers, or subscription benefits programs.
• Experience launching products from scratch and owning repeat usage, cohort retention, or share of wallet metrics.
• Ability to build and defend financial models covering reward costs, funding mix, and payback.
• Strong experiment design, incrementality, attribution, LTV measurement, and self-serve data skills using SQL or Amplitude-level tools.
• Experience shipping consumer financial or regulated products, leading cross-functional work, and using AI tools such as Claude Code or Cursor.

Culture & Benefits

• Remote-first workplace with built-in flexibility within the country of employment.
• 100% subsidized medical coverage for employees and dependents, plus dental and vision coverage.
• Monthly technology, health, and wellness spending stipends.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan with discounted Affirm stock.