Lifecycle Marketing Manager (Klaviyo)

Location: Remote within the United States

Company

hirify.global operates Modo Casino and a commerce, membership, and sweepstakes platform serving customers across shopping, rewards, and membership experiences.

What you will do

• Own the lifecycle and retention marketing roadmap across email, SMS, and membership communications.
• Build and optimize automated Klaviyo flows, including trigger logic, segmentation, suppression rules, personalization, and coordinated email and SMS journeys.
• Create behavior-based segments based on lifecycle stage, purchase history, membership status, engagement, and customer value.
• Manage membership programs covering onboarding, benefit adoption, churn prevention, cancellations, win-back campaigns, and upgrades.
• Run hypothesis-driven A/B testing and own campaign planning and QA during promotional and sweepstakes periods.
• Connect CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV reporting.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or ecommerce marketing.
• Deep hands-on experience with Klaviyo, including designing and implementing complex automated flows.
• Experience with email and SMS marketing in ecommerce, subscription, or membership businesses.
• Demonstrated results improving retention, repeat purchase, conversion, churn, or LTV.
• Strong analytical, structured testing, QA, and prioritization skills, with the ability to work independently.
• Experience with Shopify or Shopify Plus.

Nice to have

• Experience with sweepstakes, rewards, loyalty, or promotional ecommerce.
• Experience with Appstle, Skio, Recharge, CRM migrations, or building Klaviyo programs from scratch.
• Experience activating Meta audiences from CRM data.

Culture & Benefits

• Remote work within the United States.
• Collaborative, curious, and fast-moving working environment.
• AI-assisted tools support skills matching, assessments, and interview note-taking, while hiring decisions remain with human recruiters and hiring managers.
• Commitment to diversity, inclusion, and equal opportunity.