9 дней назад
Lifecycle, Attribution & Analytics Owner (B2B SaaS)
134 000 - 167 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lifecycle, Attribution & Analytics Owner (B2B SaaS): Owns the full-funnel customer journey, lead lifecycle infrastructure, and multi-touch attribution engine across Marketo, Bizible, Salesforce, and supporting analytics systems with an accent on lead scoring, enrichment, routing, and marketing ROI measurement. Focus on designing enterprise lifecycle models, optimizing attribution and ABM journeys, and building executive pipeline reporting for cross-functional Sales and Marketing alignment.
Location: San Francisco or New York City, United States; hybrid with two days per week in the office
Base salary: $134,000–$167,000 per year, plus bonus and equity
Company
provides an AI-powered B2B SaaS contract lifecycle management platform that turns agreements into actionable business assets.
What you will do
- Own the Marketo lead lifecycle framework, including lifecycle stages, lead status transitions, database hygiene, and campaign execution standards.
- Configure and optimize Bizible and supporting attribution models to measure pipeline contribution, campaign ROI, velocity, and conversion rates.
- Design lead and account scoring, enrichment pipelines, and automated routing using tools such as Leadspace, 6sense, Clearbit, Clay, Chili Piper, and LeanData.
- Define Marketing–Sales handoff processes, including SLA tracking, rejection reasons, and MQL/MQA notifications in Salesforce.
- Build signal-based and account-based nurturing journeys with Demand Generation and Sales Operations.
- Deliver executive dashboards and pipeline reporting using SQL, Salesforce, Tableau, ThoughtSpot, and Looker.
Requirements
- 5+ years of experience in Marketing Operations or Revenue Operations in an enterprise B2B SaaS environment.
- Advanced hands-on experience with both Marketo and Bizible is required; candidates without direct experience in either platform will not be considered.
- Experience scaling enterprise Marketo lifecycle models, Bizible touchpoint mapping, and Marketo–Salesforce CRM synchronization.
- Hands-on experience with lead routing, enrichment, and lead scoring systems.
- Advanced proficiency with Salesforce CRM, SQL, BI tools, and data enrichment pipelines.
- Exceptional cross-functional leadership across Sales Development, Sales Operations, and Demand Generation.
Culture & Benefits
- Health, dental, and vision coverage for employees, with dependent coverage options.
- Gender-neutral parental leave, compassionate leave, paid time off, and family-forming support.
- Wellbeing, hybrid-work, and eligible cellphone stipends.
- Mental health support, commuter benefits, and a 401(k) plan with employer match for US employees.
- Regular team events and opportunities for professional growth.
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