Global LOB Marketing Lead – Voice & Productivity Software

Location: Charlotte, North Carolina, United States

Company

hirify.global is a global industrial technology company providing identification solutions and intelligent productivity products, including mobile computing, scanning, software, voice automation, and workflow services.

What you will do

• Develop and own the annual marketing strategy and operating plan for the Voice and Productivity Software portfolio.
• Define audience segmentation, positioning, value propositions, messaging, campaign priorities, and go-to-market approaches.
• Lead marketing deliverables for new product introductions, including launch collateral, bills of material, web content, sales materials, and partner-ready assets.
• Plan and execute global demand generation campaigns with Global Demand Generation, Marketing Automation, and Regional Marketing teams.
• Coordinate global and regional marketing alignment, localization, campaign optimization, and commercialization readiness.
• Measure campaign performance, marketing-influenced pipeline, revenue contribution, ROMI, budget performance, and regional adoption.

Requirements

• 3–5 years of experience in IT marketing.
• Experience with strategic marketing planning, annual operating plans, go-to-market strategy, and campaign execution.
• Strong written, verbal, presentation, executive communication, and influencing skills.
• Experience managing cross-functional stakeholders, global and regional teams, agencies, and external vendors.
• Knowledge of budget planning, forecasting, ROI/ROMI measurement, marketing analytics, KPI reporting, and business reviews.
• College degree preferred.

Culture & Benefits

• Medical, dental, and vision insurance from the first day of employment.
• 401(k) plan with company match, paid time off, and holidays.
• Incentive programs for full-time employees.
• Paid parental leave, fertility coverage, adoption and surrogacy assistance.
• Education reimbursement, employee resource groups, wellness programs, and employee assistance services.
• Inclusive culture focused on collaboration, innovation, professional development, and community involvement.