Sr. Director of Marketing (Travel)

Location: Remote in Orlando, Miami, or Austin, TX; strong preference for physical presence in Austin, TX. Candidates are generally expected to be within commuting distance of collaboration offices in the core U.S. markets.

Company

hirify.global operates e-commerce platforms and technology solutions for employee benefits, travel, entertainment, retail, and loyalty experiences, including Undercover Tourist.

What you will do

• Own the marketing strategy, annual planning, budget allocation, and marketing P&L for Undercover Tourist.
• Lead customer acquisition and retention across paid social, SEO, email, SMS, content, creator, and partnership channels.
• Develop creator and influencer programs, including partner selection, contracts, campaign briefs, activations, and ROI measurement.
• Build co-op marketing partnerships and promotional collaborations with Disney, Universal Orlando, and other major theme park and travel partners.
• Lead and develop the marketing organization, agencies, freelancers, and strategic creator partners.
• Own brand strategy, content planning, marketing technology, analytics, attribution, and AI-powered optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive marketing leadership experience in direct-to-consumer and e-commerce environments.
• Proven ownership of marketing strategy, budgets, and P&L, with expertise in paid social, SEO, email, SMS, CPA, and ROAS optimization.
• Experience building creator or influencer programs, negotiating contracts, managing campaigns, and measuring ROI.
• Experience leading and developing marketing teams and presenting strategy and performance to senior stakeholders and external partners.
• Advanced analytical skills with marketing attribution, GA4, customer analytics, and performance reporting.

Nice to have

• MBA or another advanced degree.
• Experience with co-op marketing partnerships involving major consumer, entertainment, theme park, or travel brands.
• Experience with theme park or travel marketing and a personal passion for family travel experiences.

Culture & Benefits

• Collaborative, entrepreneurial environment with autonomy, experimentation, and measurable ownership.
• Flexible work arrangements with meaningful in-person collaboration.
• Medical, dental, and vision coverage, plus company-paid disability and life insurance.
• 401(k) match, three weeks of PTO, personal days, paid holidays, and a paid Christmas-to-New-Year break.
• Annual day of giving, location-dependent fitness centers, and $1,000 per year in Tickets-At-Work gift cards for full-time employees.