Senior Director of Marketing (E-commerce)

Location: Remote in Orlando, Miami, or Austin, Texas, USA; strong preference for candidates physically located in Austin, Texas. The role includes travel to creator activations in California and Florida 6–8 times annually.

Company

hirify.global operates e-commerce platforms and employee and membership-based marketplaces, including Undercover Tourist, a travel site focused on theme park, attraction, hotel, resort, and cruise purchases.

What you will do

• Own marketing strategy, annual planning, budget allocation, and P&L impact across paid, owned, and earned channels.
• Lead customer acquisition and retention across paid social, video, SEO, email, SMS, and other marketing channels.
• Develop content strategy, briefs, brand positioning, and AI-driven content and campaign optimization.
• Build and manage creator and influencer programs, including partner selection, contracts, campaigns, activations, and ROI tracking.
• Develop co-op marketing partnerships and joint promotions with Disney, Universal, and other theme park partners.
• Lead the marketing organization, agencies, freelancers, and creator partners while establishing KPIs and accountability.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive marketing leadership experience in direct-to-consumer and e-commerce environments.
• Demonstrated ownership of marketing strategy, budgets, and P&L, with experience managing large-scale media spend.
• Expertise in paid social, SEO, email, SMS, CPA, ROAS, attribution modeling, GA4, and customer analytics.
• Experience building creator or influencer programs, negotiating contracts, managing partnerships, and measuring ROI.
• Experience leading and developing marketing teams, presenting to senior leadership, and managing cross-functional relationships.

Nice to have

• MBA or advanced degree.
• Experience in the theme park or travel industry.
• Experience managing co-op marketing relationships with major consumer, entertainment, or travel brands.
• Personal passion for travel, family experiences, and theme parks.

Culture & Benefits

• Flexible work arrangements with a collaborative, people-first culture.
• Medical, dental, and vision coverage.
• 401(k) match and company-paid disability and basic life insurance.
• Three weeks of PTO, five personal days, paid holidays, and a paid Christmas-to-New-Year break.
• Annual day of giving, fitness center access where available, and $1,000 per year in Tickets-at-Work gift cards for full-time employees.