Director, MarTech Operations (Paid Media)

Location: Remote - US

Salary: $158,760–$198,450 USD annually

Company

hirify.global provides online tools that help businesses, nonprofits, entrepreneurs, and individuals grow and manage their digital presence.

What you will do

• Own the Google Tag Manager ecosystem, including conversion pixels, event tags, custom tracking scripts, and data-layer implementations.
• Implement and maintain server-to-server measurement through Meta Conversions API, Google Enhanced Conversions, and TikTok Events API.
• Build offline conversion workflows using Google GCLID tracking, CRM stages, and down-funnel conversion data.
• Audit tracking infrastructure, troubleshoot data discrepancies, and enforce pre-launch QA for campaigns, landing pages, and website changes.
• Manage first-party data synchronization from CRM and data warehouse systems into paid advertising platforms for audience creation, retargeting, and lookalike modeling.
• Define UTM taxonomy and translate technical tracking requirements between performance marketing and engineering teams.

Requirements

• 7–10+ years of experience in digital marketing operations, ad operations, or technical marketing at a senior or architect level.
• Hands-on expertise with tracking mechanisms, SDKs, pixels, server-side APIs, and tag management systems such as Google Tag Manager.
• Technical knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager data ingestion.
• Ability to read and write basic HTML, JavaScript, and CSS for tag firing and data-layer variables.
• Understanding of CRM data, Google Analytics 4, paid media data flows, and audience data; basic SQL is a strong plus.
• Strong troubleshooting, attention to detail, and communication skills for explaining technical tracking issues to marketing stakeholders.

Culture & Benefits

• Remote work for US-based employees within a hybrid workforce model.
• Health and welfare benefits, paid leave, and a competitive benefits package.
• Generous paid time off supporting employee and family well-being.
• Professional development, coaching, learning opportunities, and stretch assignments.
• Programs supporting diversity, inclusion, and employee education.