Head of User Acquisition (Performance Marketing)

TL;DR

Head of User Acquisition (Performance Marketing): Building and scaling a centralized UA department to support multiple consumer products across health, education, and entertainment with an accent on AI-first workflows and data-driven scaling. Focus on optimizing multi-million dollar budgets, implementing automation, and leading a distributed team of growth experts.

Location: Remote (Must be located within approximately ± 4 hours of CET)

Company

A leading tech company creating and operating innovative consumer products in the health, education, and entertainment industries.

What you will do

• Build and lead a centralized User Acquisition department across multiple products.
• Own group-wide UA strategy and execution across Meta, TikTok, Google Ads, Snapchat, and Pinterest.
• Implement AI-first and automation-driven workflows to improve testing capacity and decision-making.
• Manage and mentor a distributed team of cross-platform UA Managers.
• Optimize large-scale paid media budgets focusing on CAC, ROAS, and long-term profitability.
• Collaborate with product, creative, and analytics teams to align UA strategy with commercial goals.

Requirements

• 7+ years of experience in performance marketing or user acquisition.
• 3+ years in a senior leadership role managing UA at scale.
• Proven track record of managing multi-million-dollar monthly paid media budgets.
• Experience managing and developing teams of 5–7+ UA professionals.
• Deep hands-on knowledge of Meta, TikTok, and Google Ads.
• Must be located within approximately ± 4 hours of CET.
• Fluency with analytical tools including Tableau, Google Analytics, Excel, and SQL.

Culture & Benefits

• Profit share participation in the company's success.
• Full remote work environment with high flexibility.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor Agreement for tax advantages and autonomy.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (60 minutes).
• Final Interview (60 minutes).