Head Of Marketing (AI)

TL;DR

Head Of Marketing (AI): Leading the marketing strategy and scaling of AI Remodel, a top AI interior design app, with an accent on performance marketing and user acquisition. Focus on scaling paid channels (Meta, TikTok, Google), optimizing ROMI/CAC, and building a high-performing growth team.

Location: Fully remote (Global) or hybrid with offices in Kyiv and Warsaw

Company

A platform uniting 7 product verticals and 30+ AI-first products with over 100 million users worldwide.

What you will do

• Lead the marketing function for the Spurs Unit, managing a team of 10-11 specialists in User Acquisition, Creative, and Growth.
• Develop and execute a comprehensive marketing strategy to scale the product globally in alignment with business goals.
• Scale paid acquisition channels including Meta, TikTok, Google, and ASA, focusing on ROAS and CAC.
• Drive organic growth through ASO, brand marketing, content initiatives, and viral growth mechanics.
• Act as a strategic partner to the Unit Lead in making key product and business development decisions.
• Build a data-driven decision-making system based on continuous experiments and deep analysis.

Requirements

• Proven experience managing marketing teams and building effective processes in a product-led environment.
• Successful track record of scaling mobile apps, subscription models, or B2C digital products.
• Deep expertise in performance marketing, specifically with Meta and TikTok.
• Proficiency with product and marketing metrics: CAC, LTV, ARPU, Payback Period, ROMI, and cohort analysis.
• High level of ownership and readiness to take responsibility for business results.
• Ability to operate effectively in environments of uncertainty and rapid change.

Nice to have

• Experience with Google Ads, ASA/ASO, Snapchat, AppLovin, or other acquisition channels.

Culture & Benefits

• Full remote flexibility from any point of the free world or office access (Kyiv, Warsaw).
• 40 days of paid vacation and sick leave without fixed dates.
• Annual budget for professional conferences and educational events (50% coverage).
• Flexible annual budget for medical insurance, psychotherapy, sports, or dentistry.
• English speaking clubs with native speakers and online yoga sessions twice a week.
• Company-provided technical equipment regardless of location.

Hiring process

• Intro call with recruiter.
• Technical interview.
• Final interview.