Senior User Acquisition Manager (Mobile SaaS)
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Описание вакансии
TL;DR
Senior User Acquisition Manager (Mobile SaaS): Developing and executing user acquisition strategies for mobile apps with an accent on cross-platform campaign optimization and creative scaling. Focus on driving traffic via Meta, Google, and TikTok, analyzing user behavior through AppsFlyer and Amplitude, and optimizing subscription funnels.
Location: Remote (Global)
Company
is a mobile SaaS company that helps app developers manage in-app purchases and paywalls to maximize revenue potential.
What you will do
- Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
- Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Meta/Facebook.
- Develop and test hypotheses to uncover growth opportunities and improve campaign performance.
- Analyze campaign efficiency and target audiences to enhance overall results.
- Oversee advertising budgets and track performance against objectives.
- Design and optimize acquisition funnels by analyzing user behavior and scaling proven strategies.
Requirements
- 3+ years of experience in user acquisition for mobile apps with proven success in scaling efforts.
- Expertise in launching and optimizing campaigns on Meta, TikTok, and Google with large budgets.
- Experience with web subscription user acquisition.
- Experience managing monthly advertising budgets starting at $100,000.
- Advanced proficiency in Google Sheets, AppsFlyer, Power BI/Tableau, and Amplitude.
- Fluency in English for effective communication with clients and teammates.
Nice to have
- Proven track record of building user acquisition processes for apps from scratch.
Culture & Benefits
- Impact at scale, touching thousands of apps and billions in annual revenue.
- Fast-moving product team with high trust, direct feedback, and no bureaucracy.
- Career growth opportunities, including experimenting with AI and advancing into senior PM roles.
- Flexible remote work policy allowing contributions from anywhere.
- Perks including English lessons, sports reimbursements, and laptop coverage.
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