Go-to-Market Lead (SaaS)

Location: Remote

Company

hirify.global is a product-based IT company building scalable SaaS products focused on data extraction systems, AI-powered tools, and backend-driven analytics solutions.

What you will do

• Develop and execute go-to-market strategies for Feedspace and upcoming SaaS products.
• Identify target customer segments, buyer personas, industries, use cases, and market opportunities.
• Create product positioning, messaging, value propositions, campaign angles, and customer-facing content.
• Plan and run lead-generation campaigns across LinkedIn, cold email, communities, directories, partnerships, and other channels.
• Collaborate with product, marketing, sales, AI, and leadership teams to improve acquisition and conversion.
• Build dashboards, run growth experiments, analyze performance, and document repeatable GTM playbooks.

Requirements

• Strong understanding of SaaS products, business growth, and customer acquisition.
• Experience or strong interest in go-to-market strategy, sales, marketing, or growth roles.
• Ability to translate product features into clear business value and customer-facing messaging.
• Strong research, communication, writing, presentation, and analytical skills.
• Comfort working with CRM tools, lead-generation tools, spreadsheets, dashboards, and AI tools.
• Ownership, execution focus, collaboration skills, and the ability to work independently in a fast-paced environment.

Nice to have

• Experience in SaaS, B2B marketing, sales, growth, or product marketing.
• Experience with LinkedIn outreach, cold email campaigns, lead generation, or CRM systems.
• Familiarity with HubSpot, Apollo, Clay, Instantly, Smartlead, Google Sheets, Notion, or similar tools.
• Experience creating GTM plans, ICP documents, outreach sequences, or product positioning documents.
• Interest in AI, automation, SaaS growth, and data-driven decision-making.

Culture & Benefits

• Hands-on ownership of GTM initiatives, growth experiments, campaigns, and market strategies for real SaaS products.
• Close collaboration with founders, product, marketing, sales, and AI teams.
• Exposure to AI-powered tools, automation workflows, and SaaS growth systems.
• Opportunity to build scalable GTM playbooks and processes from the ground up.
• Potential long-term leadership opportunity based on performance and business requirements.
• Bring-your-own-device policy; a personal system with at least 8GB RAM and an i5 processor is required.

Hiring process

• Initial screening interview for selected candidates.
• Further discussions covering communication skills, learning ability, and cultural fit.