3 дня назад
Growth Marketing Lead (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Lead (AI): Building and leading a full-funnel growth marketing practice for mid-market and enterprise clients with an accent on SEO, AEO, GEO, CRO, analytics, lifecycle marketing, and AI-powered workflows. Focus on designing growth strategies, leading presales and executive client engagements, building reusable playbooks and agentic systems, and connecting measurement to pipeline and revenue.
Location: Fully remote, with required working-hour overlap with North America and UK/EMEA.
Company
develops and delivers growth marketing strategies and digital services for mid-market and enterprise clients.
What you will do
- Build and lead the Growth Marketing practice, roadmap, service offerings, playbooks, and operating procedures.
- Develop full-funnel growth strategies covering audiences, positioning, channels, budgets, forecasting, and growth models.
- Lead presales, discovery, audits, solution design, proposals, estimates, demos, and executive conversations with CMOs and marketing leaders.
- Direct technical and content SEO, AEO, GEO, AI-answer visibility, structured content, migrations, and replatforming SEO.
- Drive CRO, experimentation, funnel and journey analysis, landing-page strategy, demand generation, ABM, paid marketing, email, and lifecycle programs.
- Connect GA4, GTM, dashboards, attribution, and reporting to pipeline and revenue while building teams and AI-powered growth systems.
Requirements
- 10+ years of growth marketing experience and 5+ years of senior growth leadership experience with mid-market and enterprise organizations.
- Hands-on experience conducting audits, building test plans, analyzing data, and executing campaigns.
- Experience building or scaling a growth marketing, SEO, or digital marketing practice, service line, or agency with ownership of revenue and growth.
- Strong expertise in technical and content SEO, site migrations, replatforming, AEO, GEO, CRO, experimentation, GA4, GTM, attribution, and revenue-linked reporting.
- Experience working with executive-level buyers and leading presales and solution design.
- Practical experience using AI tools and agentic workflows, with strong communication and stakeholder-alignment skills.
Nice to have
- Experience with Semrush Enterprise, Conductor, BrightEdge, or similar platforms.
- Knowledge of HubSpot, marketing automation, lifecycle, and personalization platforms.
- Experience with Drupal, Acquia, or other enterprise digital experience platforms.
- Experience with associations, nonprofits, higher education, consumer brands, or productized growth offerings.
- Agency founder or Growth Marketing Practice Head experience.
Culture & Benefits
- Fully remote work model.
- Working-hour overlap with North America and UK/EMEA.
- Cross-functional collaboration with Sales, Marketing, Solutions, Delivery, Product, and Engineering.
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