Vertical Marketing Lead (Fintech)

Location: Connecticut, United States — Remote

Base salary: $180,000–$220,000 per year, plus equity and bonus opportunities.

Company

hirify.global builds AI-driven identity trust infrastructure that verifies identities in real time and prevents fraud for businesses, governments, and consumers.

What you will do

• Define and execute vertical marketing strategy for the Tier 1 Banking GTM Pod.
• Develop ICPs, value propositions, use cases, competitive positioning, and industry-specific messaging.
• Translate complex AI and data-driven capabilities into narratives for economic buyers and technical stakeholders.
• Create field enablement materials including decks, playbooks, battlecards, ROI tools, and customer stories.
• Build integrated campaigns across email, webinars, paid and organic channels, SDR outreach, and in-person experiences.
• Partner with Product, Sales, Data Science, RevOps, and Marketing to drive pipeline, revenue, win rates, and account growth.

Requirements

• 6–8 years of B2B marketing experience, including product marketing or vertical and industry marketing.
• Experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent industries.
• Demonstrated success generating measurable pipeline and revenue impact.
• Ability to explain complex AI-driven or data-centric technology through clear industry narratives.
• Experience partnering with sales teams and influencing cross-functional stakeholders without direct authority.
• Strong analytical, project management, and multitasking skills in a fast-paced environment.

Culture & Benefits

• High-autonomy role with significant responsibility for market strategy and revenue impact.
• Work remotely from Connecticut.
• Compensation includes base salary, equity, and an annual bonus or commission plan.
• Equal opportunity workplace with accommodation support available during the hiring and onboarding process.