Associate Director, Brand Marketing (Golf)

Location: Woodbridge, Ontario, Canada; hybrid work format with frequent travel

Salary: CAD 140,000–160,000 per year

Company

hirify.global develops and markets golf equipment, golf balls, accessories, and related consumer experiences.

What you will do

• Lead the Canadian brand strategy and go-to-market plan in alignment with global guidelines, financial targets, and commercial goals.
• Oversee brand and product communications, retail and trade marketing, merchandising, experiential activations, sports marketing, and digital initiatives.
• Partner with Sales to develop account-specific strategies and improve market share, sales, margin, profitability, and brand performance.
• Manage the Canadian marketing budget, investment strategy, marketing mix, promotional campaigns, trade shows, and co-op programs.
• Lead product assortment, range planning, regional forecasting, demand planning, and inventory optimization for Canada.
• Build and develop a high-performing marketing and merchandising team while collaborating with headquarters and cross-functional partners.

Requirements

• 10 years of cross-functional experience in marketing communications, product marketing, and sales.
• Bachelor’s degree in a related field required; MBA preferred.
• Previous experience managing within a global matrix organization.
• Strong expertise in brand marketing, merchandising, forecasting, budgeting, and commercial strategy.
• Deep knowledge of the Canadian golf market, consumers, accounts, economic environment, and commercial needs.
• Frequent travel to industry events, conferences, client meetings, and other company locations is required.

Nice to have

• MBA.
• Industry experience in the Canadian market or a similar region.

Culture & Benefits

• Hybrid work environment with normal office conditions and computer and phone usage.
• Opportunity to work with global headquarters and Canadian senior leadership.
• Medical, dental, RRSP, paid time off, and other benefits are available to permanent employees.
• Additional working hours may be required during product launches, campaigns, and other marketing initiatives.