Retail Strategy Leader - Global Consumer and Gaming Marketing (Gaming)

Location: Toronto, Ontario, Canada. The role follows a hybrid work model with time split between the assigned hirify.global site and off-site work. Candidates must be physically located in Ontario; candidates residing in another province must relocate to Ontario before the start date.

Annual salary: CAD 145,390–205,260, depending on location and experience.

Company

hirify.global develops computing and technology products and operates global consumer, retail, and gaming marketing programs.

What you will do

• Define retail marketing priorities for global top accounts in alignment with business objectives, product roadmaps, and go-to-market strategies.
• Develop scalable retail marketing frameworks, playbooks, toolkits, and best practices for regional activation.
• Shape omnichannel programs across in-store, digital, e-commerce, retail media, shopper marketing, advocacy, and experiential channels.
• Lead content and marketing oversight for hirify.global Retail Executive Connection and CES events, as well as global retail pilot programs.
• Partner with regional marketers, retail account teams, analytics, brand, and consumer marketing stakeholders to adapt programs and improve execution.
• Establish KPIs, assess program performance, and recommend actions to improve marketing ROI, visibility, engagement, conversion, and category growth.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in retail marketing, channel marketing, or related areas.
• Experience planning and orchestrating omnichannel campaigns across in-store, online, and digital platforms.
• Field marketing expertise and experience developing content, product launch activities, and customer engagement initiatives.
• Ability to track and analyze KPIs, refine marketing strategies, and develop measurement frameworks.
• Must be physically located in Ontario or relocate to Ontario before the start date.

Nice to have

• Experience building strategic partnerships with retailers and account teams and managing co-marketing initiatives.
• Experience developing business cases for new marketing strategies and projects.
• Experience integrating content into key hirify.global-owned events.
• Strong communication skills and experience engaging senior stakeholders.

Culture & Benefits

• Hybrid work model combining on-site and off-site work.
• Full-time employment with an experienced-hire designation.
• Travel varies by quarter, reaching up to 30–40% during peak Q2 and Q3 cycles and 10–20% during non-peak periods.
• Accessibility accommodations are available for applicants and employees with disabilities.