Director of Product Marketing, Legal (AI)

Location: Hybrid role based at the San Francisco headquarters, United States

Base salary: $208,000–$260,000 per year, plus equity and bonus

Company

hirify.global provides an AI-powered contract lifecycle management platform that transforms agreements into business assets.

What you will do

• Own the Legal buyer persona end to end, including priorities, pain points, buying processes, positioning, pipeline, adoption, and revenue outcomes.
• Track competitors and market signals, translating insights from customers, prospects, analysts, and win/loss research into product and go-to-market recommendations.
• Define messaging for legal buyers from General Counsel to Legal Operations and partner with EPD to align product development with market communication.
• Lead launches for products relevant to the Legal persona, including strategy, messaging, assets, and field readiness.
• Partner with Revenue Marketing on campaigns, content strategy, demand generation, and proof points across the funnel.
• Build sales plays and adoption programs with Sales, Customer Success, and Product, including talk tracks, battlecards, objection handling, discovery guides, and expansion plays.

Requirements

• 8+ years of B2B product marketing experience, ideally in an AI or SaaS company serving legal buyers.
• Experience owning a persona or segment across launches, pipeline, adoption, and business outcomes.
• Fluency in the legal buyer’s world, including General Counsel priorities, Legal Operations ROI, and deal-blocking factors.
• Strong strategic, writing, analytical, and cross-functional skills across Product, Sales, Customer Success, and Marketing.
• Ability to use data from Gong, Salesforce, and win/loss interviews to produce actionable recommendations.
• Comfort working through ambiguity and moving quickly without waiting for perfect information.

Culture & Benefits

• Hybrid work environment with a monthly wellbeing and hybrid-work stipend.
• Health, dental, and vision coverage for US employees and dependent coverage options.
• Paid time off, gender-neutral parental leave, compassionate leave, and family-forming support.
• Mental health support, commuter benefits, and a 401(k) plan with employer match for US employees.
• Regular team events and professional growth opportunities.