Strategic Product Marketing Manager (Fintech)

Location: Remote in the United States

Salary: $117,000–$147,000 per year

Company

hirify.global provides a digital sales and service platform for U.S. banks and credit unions, combining digital onboarding, banking, data, marketing, and partner solutions.

What you will do

• Lead go-to-market strategy, launch frameworks, and cross-functional execution for major products, platform capabilities, and partner solutions.
• Develop differentiated product positioning, messaging architecture, narratives, and commercialization plans for fintech markets.
• Conduct customer, competitive, market, product performance, and win/loss analysis to guide positioning and product roadmap discussions.
• Build sales enablement programs, including narratives, demo frameworks, competitive guidance, training, and launch-readiness resources.
• Partner with Product, Sales, Marketing, Partner Relations, Customer Experience, and executive stakeholders to align product stories across the customer journey.
• Integrate AI into product marketing workflows and improve launch effectiveness, decision-making, and organizational scalability.

Requirements

• 6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced product positioning and messaging strategy for SaaS platforms.
• Experience leading end-to-end go-to-market planning, complex launches, and multi-stakeholder initiatives.
• Strong market research, customer insight generation, competitive intelligence, data-driven decision-making, and sales enablement skills.
• Must be eligible to work in the United States for full-time employment; employment sponsorship is not available.

Nice to have

• Experience in fintech, digital banking, or financial technology markets.
• Experience influencing product roadmaps through market insights.
• Background with platform ecosystems, partnerships, integrations, or reseller-led solutions.
• Experience in high-growth SaaS or scaling technology companies.
• MBA, advanced degree, or experience building repeatable product marketing frameworks.

Culture & Benefits

• Remote-first work environment for U.S.-based positions.
• Unlimited paid time off.
• 401(k) with employer match.
• Diverse and inclusive workplace.