Growth Marketing Lead (AI)

Location: San Francisco, CA; New York City, NY; or Seattle, WA. Hybrid policy requires staff to work from one of the offices at least 25% of the time, with some roles requiring more office time.

Annual salary: $320,000–$400,000 USD

Company

Anthropic builds reliable, interpretable, and steerable AI systems intended to be safe and beneficial for users and society.

What you will do

• Own global performance marketing strategy, including channel planning, forecasting, audience targeting, and budget pacing.
• Execute acquisition, activation, and retention campaigns from hypothesis through launch, measurement, and scale.
• Build growth programs for consumers, developers, and businesses across self-serve, product-led B2B, and sales-assisted motions.
• Partner with Data Science on incrementality, holdouts, attribution, lifetime value, and payback analysis.
• Work with Growth Product and Growth Engineering on funnel experiments, tracking, and the marketing stack.
• Translate complex analysis into recommendations, shape the roadmap, and lead and grow the growth marketing team.

Requirements

• 10+ years of growth or performance marketing experience at high-growth technology companies with self-serve or product-led motions.
• Experience leading a growth marketing function, including team, budget, KPIs, and multiple channels, while remaining hands-on.
• Experience with self-serve and product-led B2B demand generation, consumer growth, and collaboration with enterprise marketing and sales.
• Strong experimentation, incrementality, analytical, and data interpretation skills, including the ability to work effectively with data scientists.
• Clear written communication and the ability to explain marketing performance to executives and non-marketers.
• Technical background or ability to work effectively with engineering teams; active use of AI in professional work.

Nice to have

• Marketing experience with developers, technical audiences, or AI products.
• Experience across SEO and lifecycle marketing in addition to performance marketing.
• Experience with dual B2C and B2B funnels or consumer subscription businesses.
• Founder background.

Culture & Benefits

• Collaborative work across research, engineering, policy, product, and business functions.
• Flexible working hours and a collaborative office environment.
• Generous vacation and parental leave.
• Competitive compensation and optional equity donation matching.
• Visa sponsorship is available, subject to role and candidate eligibility.

Hiring process

• Applications may involve candidate use of AI according to Anthropic's stated application guidance.