Growth Marketing Lead (Web3)

Location: Hybrid in San Francisco or New York; ability to work in the office 3 times per week is preferred.

Salary: $140K–$170K annually, plus equity and bonus.

Company

hirify.global provides Web3 infrastructure and developer tools for blockchain applications, supporting financial transactions, L2s, DeFi, and decentralized applications.

What you will do

• Develop and own ecosystem marketing strategy across blockchain networks, infrastructure partners, channel partners, and Web3-native and traditional finance customers.
• Build strategic relationships with chains, protocols, technology partners, enterprise customers, and developer communities.
• Plan and execute joint campaigns, co-branded content, events, workshops, executive roundtables, and thought leadership programs.
• Identify partner distribution opportunities across newsletters, events, social media, and developer channels.
• Track blockchain adoption trends including stablecoins, real-world asset tokenization, deposit tokens, institutional staking, and AI-agent commerce.
• Maintain ecosystem maps and report on brand awareness, partner engagement, campaign performance, and pipeline contribution.

Requirements

• 5+ years of experience in ecosystem marketing, partner marketing, or strategic marketing within crypto, blockchain, or developer infrastructure.
• Existing relationships with chains, protocols, infrastructure providers, and other Web3 ecosystem participants.
• Proven experience developing ecosystem or partner marketing strategies, joint campaigns, co-marketing programs, and partner events with measurable business outcomes.
• Strong understanding of L1s, L2s, DeFi, infrastructure, wallets, developer tooling, and institutional blockchain adoption.
• Strong relationship-building, communication, cross-functional collaboration, strategic planning, and execution skills.
• Ability to work in a fast-paced, high-autonomy environment and take ownership of marketing programs.

Nice to have

• Experience at a blockchain infrastructure company, chain foundation, or developer platform.
• Marketing experience with both Web3-native and enterprise or TradFi audiences.
• Familiarity with RPC, gasless transactions, data APIs, and webhooks.
• Experience with channel partnerships involving AWS, GCP, or other major cloud and technology providers.
• Developer relations, developer-focused marketing, or established influence in Crypto Twitter/X and Web3 communities.

Culture & Benefits

• Hybrid work environment with offices in San Francisco and New York.
• Medical, dental, and vision coverage, plus HSA and FSA plans.
• Flexible time off and commuter benefits.
• Home office build-out budget, gym reimbursement, and in-office group meals.
• Wellbeing, mental health, fertility, and learning and development benefits.
• Company-sponsored conferences and events, with 401(k) and equity participation.