Marketing Manager, Board Games

Location: Roseville, Minnesota, United States; hybrid schedule

Base salary: $85,000–$95,000 annually

Company

Fantasy Flight Games is a publisher of hobby board and card games and a subsidiary of Paris-based hirify.global Group, with internationally distributed titles and licensed and original game universes.

What you will do

• Develop and execute marketing strategies for new releases and existing board game lines.
• Manage the annual marketing budget and board game marketing P&L, allocating resources to maximize ROI.
• Analyze campaign performance across digital platforms, including Google Analytics.
• Oversee content across websites, social media, livestreams, video, print, and digital advertising.
• Develop PR campaigns, press materials, influencer programs, community engagement, and event support.
• Coordinate with international marketing teams, licensors, product teams, distribution partners, and creative staff.

Requirements

• Bachelor’s degree in Marketing, Creative Writing, or a related field.
• At least five years of professional marketing experience.
• Experience planning, developing, and executing marketing materials, especially website and social media content.
• Knowledge of organic social media content and advertising on Instagram, Facebook, Bluesky, TikTok, and X.
• Knowledge of Google advertising and analytics, plus some website development knowledge.
• Experience leading and mentoring creative professionals, with strong organization, collaboration, delegation, and project management skills.

Nice to have

• At least one year of team management experience.
• Experience in the hobby game market.

Culture & Benefits

• Hybrid and flexible work schedules.
• 22 days of annual paid time off and 13 paid holidays.
• Medical, dental, vision, and life insurance, plus competitive 401(k) matching.
• Paid parental leave, fertility and family-building benefits, and mental health programs.
• Game discounts, annual game bucks, career development, virtual healthcare, and employee assistance programs.
• Some international travel to industry trade shows and consumer events may be required.