Manager, Marketing Cloud (Salesforce)

Location: Hybrid in New York, NY; based at the Manhattan headquarters at 1900 Broadway, with two to five designated in-office days per week depending on role and employee group.

Salary: $81,000–$98,000 per year.

Company

hirify.global is a global nonprofit creating educational media, research, and community programs for children and families in more than 190 countries.

What you will do

• Own end-to-end campaign development across email, SMS, and personalized content, including content creation, deployment, and post-campaign analysis.
• Build and optimize automated, multistep, multichannel audience journeys in Salesforce Marketing Cloud Journey Builder.
• Develop segmentation, personalization, dynamic content, and A/B testing strategies to grow audiences, donors, conversion, and engagement.
• Establish KPIs and deliver recurring and ad hoc reporting with performance trends and actionable insights.
• Coordinate with Salesforce administrators, development teams, and cross-functional stakeholders to implement campaign and journey strategies.
• Serve as the internal Salesforce Marketing Cloud channel ambassador and advise stakeholders on best practices, compliance, templates, content calendars, and testing.

Requirements

• At least 3 years of overall marketing experience, including 2 or more years of hands-on experience with Salesforce Marketing Cloud or a similar marketing automation or ESP platform.
• Strong knowledge of email marketing, including creative, templates, content calendars, segmentation, dynamic content, and testing methodologies.
• Working knowledge of SMS/mobile messaging, opt-in management, TCPA, CTIA, CAN-SPAM, GDPR, and deliverability practices.
• Familiarity with Salesforce Marketing Cloud personalization and dynamic content tools, including Journey Builder or Personalization Builder.
• Ability to interpret large data sets, establish metrics, make recommendations, and communicate clearly with stakeholders.
• Basic HTML and CSS knowledge, strong organization, attention to detail, and a self-directed working style.

Nice to have

• Hands-on experience with Email Studio, Mobile Studio/MobileConnect, and Journey Builder.
• Salesforce Marketing Cloud Email Specialist certification.
• Experience growing engagement and revenue through email and SMS, including personalization or dynamic content strategies.

Culture & Benefits

• Work in support of a nonprofit mission focused on helping children grow smarter, stronger, and kinder.
• Collaborate with internal and external partners across marketing, editorial, Salesforce administration, development, and organizational teams.
• Follow a hybrid work model with designated in-office days at the New York headquarters.
• Employment is subject to equal-opportunity, child-safeguarding, and anti-trafficking policies.