Sales Development Representative (B2B Sales)

Location: Hybrid role based from the Cardiff office, UK; candidates must have permission to work in the UK by the start of employment.

Salary: Up to £28,000 per year depending on experience, plus up to £6,500 commission.

Company

Astutis, part of hirify.global plc, provides workplace health, safety, and environmental training to help organisations create safer and healthier work environments.

What you will do

• Respond quickly to inbound leads and enquiries.
• Run outbound prospecting campaigns by phone, email, and LinkedIn.
• Introduce Astutis, uncover customer needs, and qualify opportunities based on budget, authority, timescales, decision-making structure, trigger events, and requirements.
• Book qualified meetings for Business Development Managers and provide clear opportunity handovers.
• Maintain accurate CRM records for activities, contacts, and opportunities.
• Work with Marketing on campaign follow-up and Account Based Marketing activity while developing product and sector knowledge.

Requirements

• Experience in lead generation, SDR, telesales, recruitment, or another target-driven role, ideally in B2B.
• Confidence with telephone communication and daily outbound activity.
• Ability to ask effective questions and qualify opportunities rather than only book meetings.
• Comfort working toward activity, meeting, and conversion targets.
• Strong organisation and accuracy when managing CRM data.
• Permission to work in the UK by the start of employment is required.

Nice to have

• Experience with Cognism, LinkedIn Sales Navigator, Lead Forensics, or Dripify.
• Knowledge of the Astutis product portfolio and the sectors it serves.

Culture & Benefits

• Hybrid working from the Cardiff office.
• 25 days of annual leave, with additional holiday purchase available.
• Performance-related bonus, life assurance, and Vitality private healthcare.
• Subsidised gym membership, Cycle to Work scheme, discount vouchers, and wellbeing resources.
• Learning, career development, and a progression route toward Business Development Manager and Account Management roles.