Director of Marketing

Location: New York, New York, United States (Hybrid)

Salary: $125,000–$175,000 annually, depending on experience and skills

Company

hirify.global is a global youth game-making studio and learning community helping learners build games, portfolios, and future-ready skills through collaboration with mentors, peers, schools, universities, game studios, and strategic partners.

What you will do

• Lead brand, content, growth, and community marketing for hirify.global.
• Build a social-first content and video engine featuring student creators, projects, games, clubs, and success stories.
• Develop marketing programs that activate high-school educators, university students, campus communities, clubs, and partners.
• Own the website and student acquisition journey, improving funnels from awareness and discovery through signup, activation, participation, and retention.
• Develop and test acquisition channels including influencer marketing, creator partnerships, podcast advertising, AppLovin, paid media, and community events.
• Define KPIs, run growth experiments, coordinate internal and external resources, and lead marketing efforts across the U.S. while supporting Middle East initiatives.

Requirements

• Track record of building marketing engines in startup or early-stage environments.
• Hands-on player-coach leadership experience, including direct campaign execution and agency management.
• Experience leading end-to-end growth strategy, funnel optimization, product launches, value proposition development, and SaaS-adjacent go-to-market execution.
• Strong knowledge of attribution, experimentation, growth loops, and core unit economics.
• Experience scaling acquisition through paid media, organic social, influencer partnerships, creator ecosystems, and campus or community events.
• Ability to work in a hybrid role based in New York, United States.

Culture & Benefits

• Work with a global youth game-making and learning community.
• Collaborate with educators, students, creators, mentors, universities, schools, game studios, agencies, and strategic partners.
• Support marketing growth across the U.S. and the Middle East.
• Compensation is based on experience and applicable skillset.