Senior Brand Manager (Game Development)

Location: In-person/in-office in Austin, Texas, United States; remote work is not available.

Company

Game publisher and developer established in 1996, focused on publishing and developing games across platforms, including major franchises such as Tomb Raider and Star Wars.

What you will do

• Define and execute go-to-market strategies for high-profile game launches and assigned franchises.
• Develop brand positioning, target audience segmentation, core messaging, and long-term franchise strategy.
• Conduct competitive analysis and synthesize consumer insights to guide marketing decisions.
• Own marketing budgets and allocate spend across media, creative, and promotional activities.
• Lead collaboration with Product, Production, QA, Publishing, PR, agencies, licensing partners, and other stakeholders.
• Oversee campaign performance, establish KPIs, mentor team members, and drive post-launch analysis and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of progressive experience bringing multiple successful products to market in games, entertainment, or digital software.
• At least 1 year of experience operating at a senior or equivalent leadership level.
• Proven success developing and executing large-scale integrated marketing campaigns that drive sales and brand growth.
• Strong budget management, forecasting, spend optimization, ROI reporting, strategic analysis, communication, and presentation skills.
• Expert understanding of the video game publishing and marketing content pipeline.

Nice to have

• Experience managing complex intellectual property and licensing relationships.
• Creative mindset with the ability to inspire high-quality creative work.

Culture & Benefits

• Collaborative and creativity-focused work environment.
• Opportunity to work on established franchises and new game projects across platforms.
• Equal employment opportunity and a workplace free from discrimination and harassment.