Senior Brand Manager (Game Development)

TL;DR

Senior Brand Manager (Game Development): Defining and overseeing comprehensive go-to-market strategy and execution for high-profile game launches and franchises with an accent on brand strategy, product positioning, competitive analysis, and partner relationships. Focus on driving strategic vision, managing cross-functional teams, and optimizing marketing budget for maximum ROI.

Location: In-person/in-office only; remote positions are not available.

Company

hirify.global is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere.

What you will do

• Drive strategic vision for go-to-market campaigns, defining product positioning, target audience segmentation, and core messaging.
• Develop long-term brand strategy and positioning for assigned game franchises.
• Manage the marketing budget for assigned franchises, making decisions on spend allocation to maximize ROI.
• Serve as the primary marketing lead, collaborating with internal departments and external agencies.
• Act as the senior-level contact and brand guardian for licensing partners and external stakeholders.
• Oversee and mentor junior staff on campaign execution, budget tracking, and creative planning.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of progressive experience bringing multiple successful product launches to market within the games, entertainment, or digital software industry, with 1+ years at a senior level.
• Exceptional track record of developing and executing large-scale, integrated marketing campaigns that drove significant sales and brand growth.
• Proven ability to manage budgets and demonstrate strong financial acumen in forecasting, spend optimization, and reporting ROI.
• Expert-level understanding of the video game publishing and marketing content pipeline.
• Outstanding strategic and analytical skills, coupled with superior written, oral communication, and presentation skills.

Nice to have

• Experience managing complex IP/licensing relationships.

Culture & Benefits

• hirify.global is committed to the principle of equal employment opportunity for all employees.
• Provides a work environment free of discrimination and harassment.
• Team is dedicated to collaboration and creativity.
• Focus on crafting high-quality, engaging games that leave a lasting impact on players.