Sr. Manager, Owned Marketing, Product & Brand

Location: New York, New York, USA; hybrid schedule with in-office days Tuesday–Thursday

Base pay range: $120,000–$140,000 per year

Company

hirify.global is a global house of fashion brands, including Coach, focused on innovative, inclusive, and enduring products.

What you will do

• Lead the Product + Brand pillar across email and SMS, including strategy, commercial planning, campaign prioritization, and orchestration.
• Translate the North America marketing calendar, product priorities, promotions, and brand storytelling into an owned-channel strategy.
• Build scalable content orchestration models using modular content architecture, dynamic content logic, campaign variants, and decisioning inputs.
• Partner with Marketing, Brand, Merchandising, Ecommerce, Creative, Production, Stores, and Audience + Lifecycle teams.
• Set the testing and optimization agenda across content, offers, creative, personalization, automation, and AI-enabled workflows.
• Manage production and vendor investment while coaching and developing the Manager and Associate Manager.

Requirements

• 6+ years of marketing experience, ideally in consumer, retail, fashion, beauty, or lifestyle brands.
• Experience with commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned-channel programs, or customer engagement strategies.
• Strong knowledge of email, SMS, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
• Experience managing, coaching, and developing direct reports.
• Ability to influence cross-functional stakeholders and communicate clearly with senior leaders.
• Bachelor’s degree preferred.

Culture & Benefits

• Hybrid work model with regular in-office collaboration.
• Medical, dental, and vision insurance.
• 401(k), paid parental leave, commuter benefits, disability insurance, and tuition assistance.
• Inclusive workplace committed to equity, diversity, and employee development.