Manager, Digital Marketing & Strategy (Wine & Spirits)

Location: New York, NY, USA; in-office five days a week

Salary: $72,000–$90,000 USD per year

Company

hirify.global operates in entertainment and manages digital marketing initiatives for premium wine and spirits brands including Ace of Spades and D’USSÉ.

What you will do

• Execute integrated digital marketing strategies and annual brand calendars across social media, CRM, websites, email, experiential marketing, and commercial initiatives.
• Lead digital campaigns from planning and launch through optimization, reporting, and post-campaign analysis.
• Manage CRM and email programs, including audience segmentation, testing, execution, and performance reporting.
• Oversee agency relationships, vendors, budgets, timelines, deliverables, and campaign forecasting.
• Coordinate content briefs, creative requests, photography, video, digital assets, photoshoots, activations, and industry events.
• Collaborate with PR, Creative, distributors, retailers, hospitality partners, agencies, and internal stakeholders while maintaining brand consistency and regulatory compliance.

Requirements

• 3–5 years of experience in digital marketing, social media management, or content creation in entertainment, music, or agency environments.
• Experience managing social media accounts for talent, brands, or media outlets.
• Experience with social publishing and listening tools such as Dash Hudson, Sprout Social, or Hootsuite, plus basic creative editing applications.
• Hands-on fluency across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms.
• Mobile photography, video capture, and real-time editing skills using tools such as CapCut, Canva, Adobe Express, or Lightroom.
• Applicants must already have U.S. work authorization that does not require employer visa sponsorship. Willingness to travel and support live events, releases, and real-time requests outside standard business hours is required.

Nice to have

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Experience working directly with high-profile talent and key stakeholders.

Culture & Benefits

• Medical, vision, dental, and mental health benefits for employees and families.
• Access to a health care concierge and Flexible Spending or Health Savings Accounts.
• Paid holidays, sick time, floating days, and other paid time off.
• Career and skill development programs through School of Live.
• Free concert tickets and a 401(k) program with company match.