GTM Campaign Manager (AI)

Location: Remote within Canada; the posting also mentions the US if applicable

On Target Earnings: CAD 67,200–84,000, including a Company Incentive Plan target of 5% of base salary.

Company

hirify.global provides an AI-enhanced procurement and procure-to-pay platform that helps mid-market organizations control and manage business spend.

What you will do

• Design and operate repeatable campaign systems generating pipeline across inbound, outbound, tier or segment, and expansion channels.
• Build and deliver ICP-aligned lead lists to BDRs and launch outbound campaigns for new business and expansion.
• Improve inbound conversion and create cross-sell and upsell campaign systems with Customer Success and Account Management.
• Monitor conversion rates and pipeline coverage across sources, identify risks early, and reallocate campaign effort as conditions change.
• Use AI and automation for list generation, enrichment, segmentation, personalization, sequence optimization, and performance analysis.
• Ensure clean, automated hand-offs to BDRs and AEs while maintaining data fidelity across Salesforce, Marketo, sequencing, and enrichment tools.

Requirements

• 1–3 years of experience in campaign management, demand generation, sales development, or GTM operations, or strong potential to grow into the role.
• Systems-thinking and first-principles problem-solving skills, with the ability to design scalable processes instead of one-off fixes.
• Strong quantitative, project management, organization, communication, and prioritization skills.
• Experience translating ICPs, personas, tiers, and positioning into executable campaign systems.
• Working knowledge of Salesforce, Marketo, Outreach or other sequencing tools, and enrichment platforms such as ZoomInfo or Clay.
• Genuine interest in AI and automation, with a proactive and closed-loop communication style.

Nice to have

• Experience in high-growth SaaS.
• Familiarity with Gong, Clay, ZoomInfo, AI or automation tools, and enablement platforms.

Culture & Benefits

• Remote-first work with flexible hours from within Canada.
• Flexible time off and extended health, vision, dental, EAP, and wellness benefits.
• Continuous learning through educational lunch-and-learn sessions.
• Stock options and participation in the Company Incentive Plan.
• Collaborative, fast-moving environment focused on personal and professional growth.