Senior Manager, Vertical Marketing Retail & Healthcare

Location: London, United Kingdom; another listed location is Dubai, United Arab Emirates. The role covers the EMEA region.

Company

hirify.global develops smart solutions that help organizations, employees, customers, and partners work more effectively.

What you will do

• Define, own, and develop the pan-EMEA go-to-market strategy for the Retail and Healthcare verticals.
• Partner with Sales Strategy Leads to build joint business plans focused on pipeline acceleration, revenue growth, and regional results.
• Act as an industry expert, thought leader, spokesperson, and storyteller for the assigned verticals.
• Define target audiences and personas and develop strategies to engage them effectively.
• Lead brand awareness and perception initiatives across the Retail and Healthcare sectors in EMEA.
• Manage the vertical marketing budget and report on return on investment.

Requirements

• Proven experience in vertical marketing or strategy, preferably in Retail and/or Healthcare across EMEA.
• Deep expertise and a strong professional network within the relevant vertical.
• Demonstrated ability to develop and execute successful go-to-market strategies.
• Excellent communication, presentation, storytelling, analytical, and market intelligence skills.
• Experience influencing and collaborating with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, or a related field, plus 8+ years of B2B marketing experience.

Nice to have

• Vertical or Field Marketing experience.
• Proficiency in another European language.

Culture & Benefits

• 25 days of vacation and up to 32 hours of paid annual volunteer time.
• Training, personal development, internal learning resources, and internal career opportunities.
• Annual performance bonuses and yearly salary increases based on individual performance.
• Pension contribution matching of up to 7% and private medical and dental cover.
• Employee assistance, cycle-to-work scheme, recognition rewards, and referral bonuses.
• Performance-based annual cash incentive targeted at 15% of base pay.