8 дней назад
Growth Marketing Manager (m/w/d) (Digital Health)
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Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Digital Health): Building and scaling new customer acquisition channels for a digital healthcare platform with an accent on channel experimentation, financial modelling, and rigorous measurement. Focus on designing geo-lift and incrementality tests, managing a seven-figure experimentation budget, and turning validated ideas into scalable acquisition programs.
Location: Berlin, Germany; hybrid work setup. Remote work is available for up to four weeks within the EU.
Company
Digital health platform combining medical expertise, technology, and customer-centric innovation across dermatology, weight management, and preventative care.
What you will do
- Own a high-velocity experimentation pipeline for identifying, prioritizing, and executing new growth channel tests.
- Launch and scale acquisition channels such as CTV, audio, direct mail, and partnerships.
- Manage the full experiment lifecycle, including hypothesis generation, financial modelling, creative briefing, technical setup, execution, and analysis.
- Define kill-or-scale criteria and use geo-lift tests, incrementality measurement, and cohort analysis to assess impact.
- Manage a dedicated seven-figure experimentation budget and report on portfolio performance.
- Work with data, creative, product, and finance teams to develop and evaluate experiments.
Requirements
- Strong experience in growth, performance marketing, or user acquisition within a fast-growing technology or DTC company.
- Direct experience launching and scaling new acquisition channels.
- Fluent German and English.
- Strong analytical, hypothesis-driven, financial modelling, and statistical reasoning skills.
- Hands-on expertise in one or two marketing channels, with broad knowledge of additional channels.
- Proficiency with Looker or Tableau and Excel or Google Sheets; basic SQL is advantageous.
Culture & Benefits
- 28 days of vacation.
- NAVIT or Urban Sports Club membership and employee product discounts.
- Professional development budget.
- Flexible working hours and a hybrid work setup.
- Remote work for up to four weeks within the EU.
- Company events, team event budget, and employee referral bonuses.
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