Marketing Growth and Experimentation Lead (AI)

Location: Düsseldorf, Germany; hybrid with up to two work-from-home days per week. Remote work from Germany or selected countries abroad is available for up to 20 days per year. A relocation package and visa support are available.

Company

hirify.global operates a hotel metasearch engine that compares prices from hundreds of booking sites using real-time auctions, machine learning, and large-scale data.

What you will do

• Set the vision, operating model, and roadmap for a multidisciplinary marketing growth and experimentation team.
• Recruit, mentor, and develop analysts, growth marketers, and experimentation specialists.
• Build and manage an opportunity pipeline from idea discovery through validation and handoff for scaling.
• Design and run pilots, A/B tests, geo lifts, and business-case-driven experiments with clear metrics and guardrails.
• Partner with Brand Marketing, Performance Marketing, Product, Finance, and Marketing Science to align budgets, capacity, measurement, and roadmaps.
• Present experiment results and investment recommendations to senior executives.

Requirements

• 8+ years of experience in growth marketing, marketing strategy, or experimentation.
• 3+ years of experience leading multidisciplinary teams.
• Proven success finding and validating marketing channels and tactics through pilots, A/B tests, and business cases.
• Strong business acumen, experimentation, prioritization, stakeholder management, and executive communication skills.
• Experience hiring, coaching, and performance-managing cross-functional marketing and analytics talent.
• Excellent written and spoken English; ability to work in the Düsseldorf hybrid setup.

Nice to have

• Experience in travel, e-commerce, or digital marketing.
• Experience or strong interest in AI-powered experimentation, personalization, or marketing innovation.
• Technical or analytical fluency with SQL or experimentation platforms.
• Experience building or scaling partnership or channel development programs.
• Bachelor’s degree in a quantitative, business, or related field; an MBA or advanced degree is a plus.

Culture & Benefits

• Self-determined vacation with a minimum of 25 vacation days and flexible working hours.
• Personalized coaching, workshops, educational meetups, conferences, online courses, and access to a campus library.
• Visa support, relocation assistance, an interest-free newcomer loan, and free language classes.
• Up to 20 remote-working days per year from Germany or selected countries abroad.
• Nanny assistance, an on-campus kids room, canteen budget, snacks and drinks, fitness options, and an on-site gym.