Senior Customer & Lifecycle Marketing Manager (HubSpot)

Location: Hybrid role based in Auckland, New Zealand or Sydney, Australia

Company

hirify.global is a fast-growing Australasia-based startup providing brand insights software to more than 1,000 brands across New Zealand, Australia, the United States, Canada, and the United Kingdom.

What you will do

• Own the customer journey from onboarding through renewal, including customer activation, product adoption, re-engagement, and retention.
• Build and manage lifecycle journeys in HubSpot, including emails, workflows, audiences, triggers, suppression rules, and subscriptions.
• Write customer-facing emails, in-app messages, prompts, and educational content that help customers get more value from hirify.global.
• Run experiments with control groups, analyze results, and scale effective communications.
• Partner with Product, Customer Success, GTM Operations, and regional marketing leads to create a consistent customer experience.
• Develop templates, guardrails, and documentation that enable regional marketing leads to manage communications independently.

Requirements

• Experience in lifecycle or customer marketing within B2B software, with measurable impact on retention or product adoption.
• Hands-on experience building workflows in HubSpot or a similar platform.
• Understanding of consent and subscription management across multiple markets.
• Strong marketing judgment and clear writing skills for busy professional audiences.
• Experience running controlled experiments and interpreting results honestly.
• Ability to work independently, prioritize effectively, and collaborate cross-functionally in a fast-moving environment.

Nice to have

• Experience using AI and automation to improve lifecycle marketing operations.
• Experience enabling regional marketing teams through templates, processes, and self-service guidance.

Culture & Benefits

• Permanent, full-time individual contributor role reporting to the Head of Product Marketing.
• Collaborative, ambitious, transparent, and fast-moving working environment with a strong focus on ownership and simplicity.
• Competitive market-rate compensation with regular reviews and promotion opportunities.
• Employee Share Option Program, annual wellness bonus, employee assistance programme, and generous annual leave.
• Paid parental leave, annual learning and development budget, mentorship, and growth opportunities.
• Office-first culture with flexibility, plus a pet-friendly workplace.