Marketing Automation Specialist, B2B

Location: Melbourne VIC, Australia. Full-time Australian working rights on an ongoing basis are required. Flexible working options, including part-time work, may be discussed.

Company

hirify.global operates online vehicle marketplaces and B2B SaaS platforms, including Nexgate and Ignition.

What you will do

• Own B2B SaaS lifecycle journeys across onboarding, adoption, engagement, retention, optimisation, and reporting.
• Build audience segments, configure campaigns, perform QA, manage delivery, and oversee media partner send schedules.
• Create personalised, multi-channel lifecycle communications and newsletters for different B2B audiences.
• Set testing hypotheses, run experiments, analyse results, and share learnings with cross-functional teams.
• Partner with Digital Growth, Product Marketing, Product, CRM, Sales, and Growth Analytics teams on campaigns, data pipelines, automation triggers, and enablement.
• Track business metrics and identify opportunities to improve customer experience and growth.

Requirements

• Hands-on experience building and shipping marketing automation campaigns.
• Experience managing end-to-end B2B SaaS lifecycle programs covering onboarding, adoption, engagement, and retention.
• Experience with segmentation, personalisation, testing, campaign QA, and performance analysis.
• Comfort working with APIs, webhooks, platform integrations, CRM, and sales automation.
• Strong collaboration, stakeholder management, attention to detail, and data-driven problem-solving skills.
• Full-time Australian working rights on an ongoing basis and successful completion of a National Police Record check are required.

Nice to have

• Hands-on Braze experience, especially in the context of a Salesforce Marketing Cloud to Braze migration.
• Experience with Salesforce Marketing Cloud or similar platforms.
• SQL experience, including reading, writing, or debugging queries.

Culture & Benefits

• Work in a cross-functional, high-performing team with access to leadership.
• Flexible working options, including the possibility of part-time work.
• 24 weeks of paid parental leave for primary caregivers.
• Four weeks of paid secondary caregiver leave and paid family and fertility planning leave.
• Inclusive workplace recognised as an Australian Best Workplace, Family Friendly Workplace, and WORK180-endorsed employer for women.