Director Growth Marketing, North America

Location: Toronto, Ontario, Canada; hybrid work with three days per week at the Toronto office

Annual base salary: CAD 160,000–180,000, plus discretionary bonus and/or commission.

Company

hirify.global develops accounting, audit, financial reporting, and financial data analytics software used by accounting firms, corporations, and governments in more than 130 countries.

What you will do

• Own the North American growth marketing strategy focused on new business acquisition.
• Plan and execute integrated campaigns across email, webinars, paid media, sponsored events, and account-based marketing.
• Develop ideal customer profiles and regional personas to create effective buying journeys.
• Optimize the marketing funnel to improve conversion rates and reduce customer acquisition costs.
• Localize global campaigns, manage the regional budget, and allocate spend for maximum return on investment.
• Analyze campaign performance, report on key performance indicators, and collaborate with sales, product marketing, and regional leadership.

Requirements

• 8+ years of B2B marketing experience focused on demand generation and new business growth.
• Proven success driving pipeline and revenue in North American markets, ideally in SaaS or technology.
• Deep expertise in digital marketing channels, marketing automation such as HubSpot or Marketo, and CRM platforms such as Salesforce.
• Strong analytical skills, including performance reporting and attribution modeling.
• Excellent communication and cross-functional collaboration skills.
• Experience using AI marketing tools such as predictive scoring, intent data, or content automation.

Nice to have

• Experience in the accounting or audit industry.

Culture & Benefits

• Collaborative, inclusive environment with an emphasis on knowledge sharing.
• Flexible work options and generous time-off policies.
• Health insurance and retirement plans.
• Performance bonuses, recognition programs, and career growth opportunities.
• Opportunities to work on international projects with a diverse global team.
• Successful candidates must complete a background check; executives and senior managers also undergo a soft credit check.

Hiring process

• The recruitment process may use AI-assisted tools, but final hiring decisions are made by humans.
• Successful candidates complete identity verification and a criminal record check through Certn.co; executives and senior managers also complete a soft credit check.