Head of Live Sports (AdTech)

Location: New York, United States. Hybrid role with work from the Flatiron office three days per week. Relocation to New York City is supported for great candidates.

Salary: $132,000–$264,000 per year, plus variable pay.

Company

hirify.global is an audience-first streaming TV advertising platform that helps brands target audiences, optimize campaigns, and measure business outcomes. hirify.global became a Walmart company in August 2026 and integrates Walmart first-party data and purchase signals into its platform.

What you will do

• Build and own hirify.global's live sports business, including rights-holder partnerships, business planning, game-day operations, team development, and P&L.
• Develop senior relationships with networks, streamers, and leagues, and negotiate direct, PG, and PMP inventory commitments, rates, minimums, and makegoods.
• Define sponsorship units, category rules, partner roadmaps, and the live sports rate card across events and seasons.
• Define platform requirements for ad-break scheduling, blackout rules, partner approvals, creative rules, and reporting limits.
• Package live inventory for sales, translate advertiser demand into partner priorities, and manage campaigns through game-day delivery and makegoods.
• Hire and lead teams covering partnerships, pricing, and deal operations.

Requirements

• 12+ years of experience in sports media, including senior experience in live sports ad sales, sports partnerships, or programmatic supply.
• Experience negotiating live sports inventory or sponsorship deals with senior counterparts and owning revenue results.
• Fluency in PG, PMP, and direct deals, including live inventory packaging and pricing.
• Experience hiring and leading a team.
• Experience working across product, engineering, sales, and legal to turn open problems into actionable plans.
• Working knowledge of privacy limits in content-level advertising, including the VPPA, plus experience with self-serve platforms or performance advertisers.

Culture & Benefits

• Values centered on Impact, Ambition, and Urgency, with ownership of outcomes and a high-performance working environment.
• Variable pay based on hirify.global business goals.
• Medical, dental, and vision insurance, plus a 401(k) with matching.
• Flexible PTO and paid parental leave for all parents.
• Annual company offsite and an office with workplace experience support.

Hiring process

• Recruiter screen followed by a hiring manager interview with a short prepared brief.
• Interviews with Product and Sales, followed by a bar raiser interview.
• Fast offer process after successful interviews.