Social Content Lead

Location: Hybrid work with occasional in-person attendance required. Primary residence must be in or near an approved city in the United States, Canada, or Mexico.

Salary: $104,000–$168,000 USD annually in US markets outside California; California range is $117,500–$176,500 USD. Canada range is $124,000–$158,000 CAD.

Company

hirify.global operates digital products including hirify.global, Slideshare, Everand, and Fable, helping people access knowledge, content, and expertise.

What you will do

• Define the purpose, audience, architecture, formats, and publishing strategy for organic social channels, beginning with YouTube and LinkedIn.
• Build repeatable content series and manage the integrated organic social calendar across campaigns and community management.
• Write concepts and scripts, collaborate with brand design, and direct production partners from pre-production through final cut.
• Source, brief, negotiate with, and manage creators, including content delivery, usage rights, contracts, and disclosures.
• Set channel success metrics, maintain Sprout Social and native analytics dashboards, and report monthly performance insights.
• Test content formats, pillars, and publishing cadence while deciding what to produce with partners, internally, or through repurposing.

Requirements

• 6–8 years of experience in social content, organic channel growth, or content production, including experience building channels rather than maintaining existing programs.
• Demonstrated ability to create content that attracts new audiences and changes brand perception.
• Strong concept development, scripting, editorial judgment, and writing skills.
• Experience directing production partners and managing creators, rates, contracts, and usage rights.
• Proficiency in Sprout Social or a comparable platform and comfort using native platform analytics.
• Primary residence must be in or near an approved city in the United States, Canada, or Mexico; occasional in-person attendance is required.

Nice to have

• Experience in media, publishing, subscriptions, or the creator economy.
• Exposure to paid social and understanding of how paid and organic social work together.

Culture & Benefits

• Flexible work model through hirify.global Flex with intentional in-person collaboration.
• Health, dental, vision, mental health, and disability coverage.
• Paid time off, holidays, winter break, volunteer time, sabbaticals, and paid parental leave.
• Retirement matching, employee equity, learning and development programs, and professional growth opportunities.
• Wellness and home office stipends, complimentary access to hirify.global products, and enterprise access to AI tools.

Hiring process

• Reasonable interview accommodations are available upon request.