Director of Content & Audience Marketing

Location: New York, NY, United States; in-person work three days a week or more, with flexibility to work from home or remotely at other times

Salary: $90,000–$130,000 based on experience

Company

hirify.global creates global platforms for industries to trade, innovate, and grow through large-scale B2B events, data, digital content, and year-round online marketplaces.

What you will do

• Develop and execute content and audience marketing strategies across the portfolio to drive audience growth, engagement, and commercial and attendee marketing outcomes.
• Define strategic personas and audience value propositions, aligning brand identity and messaging with audience needs and portfolio objectives.
• Lead always-on campaigns and content marketing initiatives across events and media platforms.
• Lead and mentor brand marketers, campaign managers, and social media managers while fostering innovation, accountability, and collaboration.
• Drive audience acquisition and retention using audience intelligence, analytics, attendee feedback, and market trends.
• Establish KPIs, monitor campaign performance, and deliver executive updates and recommendations for continuous improvement.

Requirements

• Proven experience in content and audience marketing in a fast-paced environment.
• Experience leading organic social marketing and applying B2B organic social best practices across different audience types.
• Expertise in audience growth strategies, persona development, brand management, content marketing, campaign execution, and audience engagement.
• Strong cross-functional relationship-building skills with commercial, attendee marketing, and strategic insights teams.
• Data-driven approach focused on audience-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.

Culture & Benefits

• Collaborative culture with in-person and online social events, colleague groups, and global recognition programs.
• Up to four paid volunteer days per year with charity match funding.
• Training, mentoring platforms, LinkedIn Learning access, and support for internal career moves.
• 15 days of PTO increasing to 20 days after three years and 25 days after six years, plus 10 national holidays and birthday leave.
• Ability to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision and dental insurance, parental leave, discounted company shares, wellbeing support, and an employee assistance program.