Product Marketing Manager (Fintech)

Location: Hybrid working in London or New York City

Salary: $180,000–$210,000 USD annually for USA-based candidates

Company

hirify.global provides stablecoin-powered financial infrastructure for enterprises and is part of Mastercard.

What you will do

• Own and scale sales enablement programmes and systems across Product, Sales, Marketing, and customer-facing teams.
• Design customer insight programmes, conduct interviews and surveys, and analyze win/loss, churn, adoption, and expansion patterns.
• Develop customer communications for launches, releases, onboarding, activation, retention, and product changes.
• Plan adoption, cross-sell, and upsell campaigns for payments, wallets, and stablecoin products.
• Maintain a single source of truth for product positioning and capabilities, while tracking competitive activity.
• Automate insight capture, campaign reporting, and communications production using AI and tools such as n8n and LLMs.

Requirements

• Experience in fintech, payments, or crypto/stablecoin infrastructure.
• Demonstrated experience building sales enablement programmes and systems.
• Strong understanding of competitive positioning and market intelligence frameworks.
• Experience implementing automation and AI tooling in marketing or sales workflows.
• Ability to drive alignment across Product, Sales, and Marketing.
• Structured, systems-thinking approach with a strong bias for execution.

Culture & Benefits

• Flexible working hours with hybrid working at the core.
• Competitive salary and employee ownership through an option scheme.
• Flexible holiday approach.
• Opportunities to travel to offices around the world.
• Open, creative, diverse, and inclusive working environment.