Associate GTM Manager, Premium Portfolio

Location: US-MA-Bedford, United States

Salary: $79,500–$113,500 per year

Company

hirify.global develops consumer robotics and smart home products.

What you will do

• Lead annual planning and day-to-day management of the Americas premium product portfolio.
• Develop regional lineups for new and existing products, including SKU roles, target consumers, competitive positioning, channel strategy, portfolio fit, and price bands.
• Use consumer, retailer, competitive, market, and financial insights to recommend pricing, assortment, positioning, lifecycle actions, and product requirements.
• Represent Americas market requirements in global product planning and build fact-based business cases for portfolio decisions.
• Partner with Sales and Marketing on launch messaging, product education, sales-enablement tools, sell-in materials, and retailer-specific narratives.
• Monitor portfolio and SKU performance, recommend corrective actions, and present business updates and strategic tradeoffs to regional and global stakeholders.

Requirements

• Applicants must be authorized to work for any employer in the United States.
• Visa sponsorship is not available.
• 5+ years of experience in consumer electronics, smart home, appliances, durable consumer goods, or related consumer technology industries.
• 3+ years of product or portfolio management experience, with related experience in go-to-market, category management, commercial strategy, or sales and channel strategy.
• Experience analyzing consumer insights, competitive activity, market trends, business performance, pricing, assortment, positioning, and lifecycle decisions.
• Strong understanding of Americas consumers and retail channels, including Amazon and other major retail customers; familiarity with Circana or similar syndicated market data is preferred.

Nice to have

• Experience working with China-based or international headquarters organizations.
• Experience developing retailer assortment, exclusive variant, or channel-specific portfolio strategies.
• Experience supporting product launches, in-market optimization, product transitions, and end-of-life planning.
• Experience evaluating revenue, margin, cost, volume, inventory, and cannibalization tradeoffs.
• Mandarin Chinese proficiency.

Culture & Benefits

• Cross-functional collaboration with North America and China-based teams.
• Work across Sales, Marketing, Product Management, Finance, Supply Chain, and global product planning.
• Operate independently in a fast-paced, ambiguous, and evolving business environment.