3 дня назад
Customer Marketing Manager (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Customer Marketing Manager (AI) (SaaS/customer marketing): Building Planday’s customer marketing discipline across the UK, Nordics, and Germany with an accent on lifecycle engagement, feature adoption, expansion, and advocacy programmes. Focus on creating segmented, behaviour-triggered campaigns, using customer health and product data, and establishing metrics that connect customer activity to retention and revenue.
Location: Hybrid, with location options in London or Copenhagen
Company
is a workforce scheduling software business, headquartered in Copenhagen and acquired by Xero in 2021, serving hundreds of thousands of users worldwide.
What you will do
- Define ’s customer marketing strategy, operating model, segmentation logic, tooling, and measurement framework.
- Build always-on, one-to-many lifecycle engagement programmes across email, in-product, social, and web channels.
- Develop localised customer marketing programmes for the UK, Denmark, Norway, Sweden, and Germany.
- Lead feature adoption, upsell, expansion, subscription communication, and pricing-change campaigns.
- Build customer advocacy, reference, social proof, community, webinar, event, and user-group programmes.
- Own customer marketing metrics, identify at-risk segments, and share customer insights with marketing and product teams.
Requirements
- 4–6 years of B2B marketing experience, ideally in customer marketing, lifecycle marketing, retention, SaaS, or technology.
- Experience building a new discipline, programme, process, or team from scratch.
- Multi-market experience and the ability to adapt strategy and execution across different regions.
- Strong lifecycle marketing execution, including segmented and behaviour-triggered campaigns across email and in-product channels.
- Data-led decision-making using customer health scores, product usage data, and campaign performance metrics.
- Experience collaborating with Customer Success, Customer Support, Product, and Sales, plus familiarity with Salesforce, SFMC, HubSpot, or similar platforms.
Nice to have
- Experience in a SaaS or technology business.
- Interest in applying AI to personalisation, segmentation, content creation, or performance analysis.
Culture & Benefits
- Greenfield opportunity to define and build the customer marketing function.
- Work at the intersection of commercial growth, customer experience, retention, and expansion.
- Collaborative and ambitious marketing environment focused on craft, clarity, and execution.
- Hybrid work from London or Copenhagen.
- Competitive salary, benefits, and growth opportunities as the function scales.
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