Retention Marketing Manager

Location: London, United Kingdom; hybrid model requiring onsite work 50% of the time

Company

hirify.global is a global news organisation delivering quality information and services to audiences worldwide.

What you will do

• Set the roadmap for cancel-save, winback, renewal, Step Up, upsell and cross-sell programmes across B2C audiences.
• Develop customer journeys, audience approaches, KPIs and delivery briefs for lifecycle campaigns.
• Deliver and optimise email and mail communications, including service communications and subscription reminders.
• Own programme performance reporting, analyse commercial and customer data, and identify optimisation opportunities.
• Design and evaluate tests to reduce cancellations, increase resubscription and grow ARPU.
• Collaborate with Consumer Engagement, Data & Analytics, Pricing & Propositions, Marketing Automation, Product & Technology and Customer Care.

Requirements

• Experience delivering and optimising CRM, lifecycle, retention, renewal, upsell or other commercially focused customer programmes.
• Strong analytical skills and the ability to translate customer and commercial insight into clear actions.
• Experience developing programme plans, roadmaps and experiments from briefing through implementation, measurement and optimisation.
• Strong commercial judgement and understanding of retention, pricing, upsell, customer engagement and ARPU.
• Strong communication, relationship management, organisation and attention to detail, including compliance-focused quality assurance.
• Ability to work in a hybrid arrangement with onsite attendance in London 50% of the time.

Nice to have

• Experience in a subscription-based or B2C environment.
• Experience working across multiple customer audiences or propositions.

Culture & Benefits

• Collaborative and inclusive workplace with opportunities for professional growth.
• Generous annual leave and medical cover.
• Inclusive parental leave packages and subsidised gym memberships.
• Opportunities to give back to the community.
• Hybrid working designed to support flexibility, collaboration and peer learning.