4 дня назад
Head of Content, Live & Digital
150 000 - 170 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Content, Live & Digital (B2B events and digital platforms): Building authoritative editorial and thought-leadership content across live events, digital platforms, research, and multimedia formats with an accent on audience growth, industry influence, and commercial alignment. Focus on translating complex market intelligence into compelling narratives, recruiting senior speakers and contributors, optimizing performance through analytics, and developing content-driven revenue opportunities.
Location: Hybrid role based in the New York City or Santa Monica office, with in-person work three days a week or more; willingness to travel domestically and internationally up to 40% is required.
Salary: $150,000–$170,000 annually, based on experience.
Company
creates large-scale B2B events, digital content, data products, and online platforms that help industries trade, innovate, grow, and generate leads.
What you will do
- Develop content strategies that position brands as industry thought leaders and drive year-round audience engagement.
- Produce articles, whitepapers, research reports, video scripts, podcasts, event programming, speaker briefs, and promotional materials.
- Translate complex industry insights, trends, and data into clear narratives across multiple formats and platforms.
- Build relationships with senior executives, influencers, speakers, contributors, and content partners.
- Align content with event attendance, sponsorship sales, digital subscriptions, customer acquisition, and retention goals.
- Use analytics to measure content performance, demonstrate ROI, and identify new revenue opportunities.
Requirements
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field; an advanced degree is preferred.
- 8+ years of experience in content strategy, editorial leadership, or thought leadership within B2B environments.
- Proven success creating content that drives audience growth, engagement, and revenue.
- Experience building relationships with C-level executives and industry influencers.
- Strong understanding of content marketing, SEO, digital platforms, audience development, and analytics tools.
- Exceptional writing, editing, storytelling, commercial judgment, independence, and stakeholder collaboration skills.
Nice to have
- Advanced degree in a relevant discipline.
- Deep knowledge of target industries or the ability to quickly become a subject matter expert.
Culture & Benefits
- Hybrid flexibility with remote work available when not working in an office or at an Informa event.
- 15 days of paid time off, increasing to 20 days after three years and 25 days after six years, plus national holidays and birthday leave.
- Remote work from almost anywhere for up to four weeks per year.
- 401(k) match, health, vision and dental insurance, parental leave, and an employee share purchase plan.
- Training, mentoring, LinkedIn Learning access, volunteering time, wellbeing support, and a collaborative international environment.
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