Manager - Content Strategy & Operations

Location: Atlanta Support Center; onsite four days per week, typically Monday–Thursday

Company

Multi-brand restaurant organization operating more than 33,300 restaurants across brands including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.

What you will do

• Lead content strategy and operations across owned web and app experiences.
• Establish and improve content intake, prioritization, editorial planning, approval, publishing, quality assurance, and post-launch validation processes.
• Create playbooks, templates, guardrails, and lifecycle standards for content hierarchy, navigation, calls to action, merchandising, promotions, localization, reuse, freshness, and archival.
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to define scalable content requirements.
• Build an optimization practice using analytics, guest behavior, testing, and post-launch learning to improve engagement, ordering progression, and conversion.
• Coordinate SEO and GEO strategies with internal specialists and an agency, guide CMS workflows, train partners, and oversee 2–3 direct reports.

Requirements

• Four-year degree in a relevant field or equivalent experience, including Communications, Marketing, Digital Experience, Business, Information Systems, or Engineering.
• At least five years of experience in digital content strategy, content operations, ecommerce, content management, digital marketing, or a related field.
• Experience leading complex content workflows and cross-functional delivery across web or app experiences.
• Experience using analytics, guest behavior, testing, or conversion data to inform recommendations and priorities.
• Strong understanding of content strategy, ecommerce journeys, conversion principles, CMS governance, SEO/GEO, UX, and scalable standards.
• Ability to work independently in ambiguity, influence dotted-line resources, organize competing priorities, and communicate clearly.

Nice to have

• Experience partnering with SEO specialists or agencies.
• Experience with Contentful or a similar enterprise CMS.
• Experience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments.

Culture & Benefits

• Work across a portfolio of major restaurant brands and international resources.
• Collaborate with marketing, product, technology, analytics, legal, accessibility, and delivery functions.
• Maintain legal, privacy, security, accessibility, and brand standards across digital experiences.