Senior Player Lifecycle Director (Gaming)

Location: Montreal, Quebec, Canada

Company

hirify.global is a Canadian gaming studio developing original games and providing external development services across PC, console, and mobile platforms.

What you will do

• Own and drive the end-to-end player lifecycle strategy across Behaviour’s portfolio, including Dead by Daylight, 7 Days to Die, Blight, and future titles.
• Lead CRM and lifecycle marketing as the internal subject matter expert.
• Design, execute, test, and measure personalized, data-driven campaigns across email, push, SMS, in-game, and emerging channels.
• Partner with game teams on launches, events, retention, and reactivation initiatives.
• Use first-party data to scale one-to-one engagement and enrich player profiles with behavioral insights.
• Optimize player journeys, CRM tooling, automation, and data infrastructure while leading and developing the CRM team.

Requirements

• 7–10 years of experience leading CRM or lifecycle marketing, ideally in live-service games, technology, or adjacent digital entertainment industries.
• Strong understanding of player data, segmentation, lifecycle modeling, and attribution.
• Ability to partner with technical teams and influence platform and tooling decisions.
• Strong analytical mindset and ability to translate data into clear actions.
• Excellent communication and collaboration skills across disciplines and studios.
• Proficiency in evaluating and implementing new CRM and engagement tools.

Nice to have

• Gaming industry experience is strongly preferred.
• Live-service experience is a plus.

Culture & Benefits

• Work within a diverse and creative environment.
• Collaborate with teams across multiple studios and disciplines.
• Contribute to an independent gaming studio with original games and external development services.