Director, Media Activation, GCS

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalised marketing at scale.

What you will do

• Lead the evolution of the Implementation Planning offer for The Estée Lauder Companies portfolio and own the commercial plan across multiple beauty brands.
• Develop integrated digital roadmaps across Search, Social, and Programmatic, connecting D2C performance with brand-building activity.
• Assess digital maturity and use platform data, GA4 metrics, forecasting models, and dashboards to link media performance with business outcomes.
• Design and embed a rigorous testing agenda, applying learnings across brands, launches, and planning cycles.
• Define high-value beauty audiences using first-, second-, and third-party data strategies across luxury, prestige, and volume-driving brands.
• Collaborate with Strategy, Communications Planning, Activation, AdTech, and Data specialists to deliver executable digital plans.

Requirements

• Significant digital planning leadership experience across Search, Social, and Programmatic.
• Experience in complex multi-brand, retail, FMCG, or beauty environments.
• Strong D2C and strategic capabilities, with the ability to translate brand and commercial objectives into actionable digital plans.
• Advanced analytical and technical understanding of GA4, platform data, forecasting tools, ad technology, and measurement frameworks.
• Excellent client and stakeholder leadership skills, including presenting complex media strategies and influencing senior audiences.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Professional development through global hirify.global and WPP networks.
• Inclusive environment supported by employee resource groups and a culture of trust and respect.
• Medical, retirement, vision, and dental benefits.
• Paid time off, partner discounts, and employee mental health awareness days.