Media Effectiveness Lead

Location: London, with hybrid working requiring 3 days in the office per week at the hirify.global Group HQ/Osterley Campus. Applicants must have the right to work in the UK; visa sponsorship is not available.

Company

hirify.global is a media and entertainment company delivering television, digital content, sports, news and arts through its products, services and advertising business.

What you will do

• Coordinate annual, quarterly and in-year media investment planning across portfolios.
• Integrate econometrics, testing, digital performance, media planning and strategic inputs into clear investment recommendations.
• Lead cross-portfolio budget allocation and define investment priorities, trade-offs and risks.
• Transform media effectiveness processes and embed more integrated collaboration across Marketing, Measurement, Econometrics, Digital, Media Planning and Publicis.
• Translate complex analysis into actionable guidance for media and marketing strategy teams.
• Own executive narratives, drive stakeholder alignment and embed learning into planning, optimisation and long-term strategy.

Requirements

• Strong experience in media strategy, planning or media effectiveness roles.
• Understanding of econometrics, testing, digital performance and how different evidence sources inform investment decisions.
• Ability to synthesise multiple inputs into commercially grounded recommendations.
• Experience influencing senior stakeholders and facilitating alignment across complex, cross-functional environments.
• Experience driving change, improving ways of working and developing teams.
• Strong communication skills, including the ability to create clear, decision-ready narratives.

Nice to have

• Experience with econometric modelling, experimentation or advanced measurement frameworks.
• Experience in media strategy, transformation or effectiveness functions.
• Understanding of weekly trading, quarterly planning and annual budgeting cycles.
• Experience working with media agencies and large-scale marketing operations.

Culture & Benefits

• Hybrid working with time split between home and the office.
• Free hirify.global TV or NOW package, including hirify.global Sports and hirify.global Cinema.
• Pension contribution of up to 9% from the employer.
• Private healthcare with mental health support, digital GP and dental insurance.
• Discounts on hirify.global products, Sharesave and Tech schemes, plus hirify.global VIP rewards.
• Inclusive workplace with reasonable adjustments and support for accessibility needs.

Hiring process

• Applicants are encouraged to speak with the Hiring Manager before applying.
• Interview preparation details are provided by the recruiter.
• Successful applicants must complete a criminal record check.