Digital Demand Strategist, Global, FTC 12 months

Location: York, United Kingdom; fully remote from home. Travel of up to 10% may be required for essential in-person events in the EU and U.S.

Company

Beckman Coulter Life Sciences is a hirify.global operating company developing automation and diagnostic innovations for laboratories, life sciences, biotechnology, and healthcare.

What you will do

• Drive demand and funnel fill for a defined product portfolio through end-to-end inbound digital campaigns.
• Own the customer journey strategy from awareness through loyalty across lead generation and eCommerce.
• Translate commercial priorities into integrated campaigns across web, SEO/AEO, paid media, email, and social channels.
• Act as the digital marketing point of contact for the portfolio and coordinate with Product Marketing, Content, and Channel Owners.
• Use analytical insights to optimize campaign performance, pipeline growth, and measurable business outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or a related field, or an equivalent combination of education and experience.
• At least 5 years of experience in B2B demand generation, digital marketing, growth marketing, or inbound marketing.
• Proven experience developing and optimizing end-to-end customer journeys across multiple digital channels.
• Strong analytical, strategic, and stakeholder management skills, with the ability to translate business goals into integrated marketing strategies.
• Excellent written and spoken English required; English is the primary working language.

Nice to have

• Experience with content management systems, marketing automation platforms, Sitecore, Marketo, or Salesforce.
• Experience writing technical requirements for front-end website components.
• Experience in life sciences, healthcare, biotechnology, medical devices, or another complex B2B industry.

Culture & Benefits

• Remote work arrangement from home for eligible roles.
• Healthcare programs and paid time off.
• Flexible working arrangements and opportunities for professional development.
• Collaboration with global colleagues and customers on complex science and technology challenges.